national park rebrand
accordian bookIn this project, the spreads were constructed to connect each panel as a series of moving the viewers throught the pages as if they were in a National Park themselves. The design begins with an abstract, scientific viewpoint of the parks through topography as the brand focuses on information building of the science education of their parks. That leads into the world-building of being in the park, moving from mountain ranges to a creek bead to seeing a small glimpse of wildlife. Then transitioned into the viewpoint of the human being on the winding road with in the park.